How Effective Is Your Marketing Campaign? Making Email Work For You

Every email that you send out to your customers as part of your marketing campaign should offer them something of value. If you give them a discount on your products, exclusive access to new offerings, or free shipping, they will be more likely to respond positively to your message and come back to you again.

Once you have the format of your email marketing messages set up, you should check it on multiple email clients. In the same way that different browsers can display web pages differently, a strange email client may show your message in an unexpected fashion. Make use of all of the popular free email clients and ensure that your message is going to appear properly on them.

Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it's usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

Make it clear on your email sign-up form what the reader will get by submitting their information. Tell people how many and what kinds of messages they're signing up to receive. Being up front with this information prevents surprises for your subscribers.

Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Make a new email and start posting it online and you will quickly EMProTools receive spam. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Avoiding tactics that spammers use will increase your reputation and your credibility.